Private Label/Private Brand

Private Label/Private Brand Apparel

• Retailers have moved rapidly into developing their own apparel products.
• These apparel lines are referred to as private labels or private brands, which are exclusive to a specific retailer
• Concept of private label was first introduced by retailers  in basic or generic products that could that could be offered at lower prices than the brands.
• These products were used by retailers as pricing incentives during promotional periods & provided higher margins than branded merchandise.

Private Labels:

• Private label products or services are typically those > manufactured or provided by ones company for > offer under another's company's brand. 
• Private label goods and services are available in a wide range of industries from~ food to> cosmetics to> web hosting. Often positioned as lower cost alternatives to regional, national or international brands, although recently some private label brands have been positioned as "premium" brands to compete with existing "name" brands.

         American Rag CIE

• Name: American Rag CIE
  American Rag CIE is a private label marketed from branding the innovative American Rag Store. American Rag CIE is for juniors; men & women. American Rag CIE features casual & sportswear apparel & is features in over 100 of Macy's stores.  The American Rag team were excited to make business with Macy's… Feczko said "We felt we needed our own denim resource." In addition with an assortment of American Rag merchandise, the president of American Rag, "Mark Werts" hand-pick vintage apparel for Macy's, American Rag CIE private label collection.
  
  
  
  
  
  

  

  
  
  

  
  
  

  CIE FLOWER DRESS

  , $35, AMERICAN RAG CIE, MACYS, in DRESSES

• Retailer: Macy's is American Rags retailer. Macy's private label brand & American Rag teamed up.
• Price Points: Affordable $25-$200
• Manufactured: China
• Competition:Urban Outfitters, Buffalo Exchange, ETC
• American Rag~Store Merchandise: The Store carries a selection of vintage and new apparel
• Clothing Merchandise; Dresses, Jackets & Coats, Jeans, Jumpsuits, Shorts, Skirts, Swimwear, Tops, and Trousers..ETC.
• Footwear Merchandise; Boots, Sandals, Shoes, Sneakers & Trainer
• Accessories: Merchandise like hats & gloves, Sunglasses & Glasses, Wallets & Purses…ETC.
• Jewelry Merchandise; Bracelets & Cuffs, Earrings, Necklaces, Pins, Rings & Watches
• Lifestyle Merchandise: Art, Books & Magazines, Homeware and Toys & Gadgets
• Vintage Merchandise: 
• The pursuit of the unique apparel and merchandise of the American Rag stores is from the world travels done by founder, Mr. Werts and his buying team
• They have a huge floor space in the American Rag stores for their vintage selection
• The merchandise & apparel for their vintage wear is-exclusive to them as a specific retailer.
• They keep a lot of different styles in the stores for there is a variety of everything. 

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• Where it is made/manufactured, etc. 
• They shop the whole world and look for the best collections and they trim them down.
• He works closely to the buyers so he is tuned in to what everybody is doing.
• Designer Brands that are Featured in Store: Chanel Vintage, Vivienne Westwood, Warriors of Radness, 10 Deep, 2627, A.P.C., Acne, Adriano Goldschmied, Aether, All Black, American Vintage, Amoskeag, Angel Court, JBrand...and much more!
• New Merchandise: They carry specialty designer/name brands in the most current styles & trends. The benefit of this goes both ways for American Rag & brands featured in the retail store. The American Rag apparel retail buyers seeks style content like new apparel & products to add to their retail store &… the labels that receive this offering/ business deal get their products & apparel in a well branded retail store.
• Warehouse Merchandise: The American Rag wearhouse has 25,000 lbs compressed bells in storage. 
• Millions of garments are awaiting to go into store. 
• They constantly buy all year round world wide because they don't want to miss anything.
• Price Points: Man in charge doesn't think it is a question of price, but value. For example he rates a pair of white Levi Jeans about $50 where as something else in the store can be like $800.
• Examples of price points...A Warriors of Radness for a beach club sweatshirt would be $80. A Chanel Vintage diamond shape gold tone necklace is $850.00
• Competition:
• Owner and founder of American Rag, Mark Werts has been recognized as one of the most innovative and trendsetting retailers in the United States.
• In 1970 he opened his first store called "Salty Dog" in the Netherlands in a city in Amsterdam and was basically doing the same thing he does in American Rag stores today.
• In 1984 he started his first American Rag store in San Francisco, first selling only vintage clothing.  It was a struggle to get great apparel manufacturers to sell to his company at first, but then his plan for a mix of vintage and trendy apparel clothes in the same store together succeeded.
• Why Shop Vintage?
• Vintage sets you apart from everyone else.
• There are certain garments that may be even the only one of three more like that left in that pattern in the whole world, which can also be an investment!
• The clothes are special and the fun idea of having them from decades ago
• Good for the environment
• you can find American Rags website here: www.amrag.com
• www.allbusiness.com/marketing-advertising/branding-brand-development
• American Rag founder Mark Werts became inspired in clothing as young teenager boy when he discovered with the proper clothes on, he could get more ladies, so he became interested in clothing.
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• Detroit Takes Aim at Fashion Industry

Fashion in Detroit

Photo By Dimitrios Kambouris/Getty Images

General Motors and Chrysler wants to take a ride in the field of the fashion industry. The Motor City Casino Hotel in Detroit held their second annual fashion show on Oct. 22 & Oct. 23. The show production was impeccable with a 40-foot runway accompanying a dozen designers.

A guess named Castaldi-Roselli attended the Fashion show in Detroit
assisting Di Santo and the models stated what the overall message the show wanted press to hear  “The goal of this show is to get people to think Michigan and to shop in Michigan.” 

From WWD.COM: 

Detroit Takes Aim at Fashion Industry - Fashion and Retail Business News - by Doron LevinPosted THURSDAY NOVEMBER 4, 2010

A youth-oriented fashion outlet called, "Moosejaw", is one of the city’s most successful fashion attractions in Michigan. Moosejaw is a leading multi-channel retailer featuring quality outdoor apparel & gear. It originated in 1992 as a store for mountaineering & camping gear in Keego Harbor, Mich. With the success from the mountaineering camping store, "Moosejaw" expanded to owning seven stores & A widespread business online. More than half of the company's business comes from its Web site: The website features Patagonia, The North Face, Arc’teryx outdoor apparel & gear. Moosejaw is a growing private-label brand and has 200 working employees. Employee Allison Capaldi works as the brand manager in charge of Moosejaws's private-label brand, she says “We were known for cotton goods, T-shirts, sweatshirts,” Also, the business has elaborated their line to a yoga collection for women. “Our customer base is very broad; we are high-end in customer service and want to be the most fun retailer you can shop.”

From WWD.COM: Detroit Takes Aim at Fashion Industry - Fashion and Retail Business News 

Name: Moosejaw

Retailers & Brands: The North Face, Patagonia, & Arc'teryx outdoor apparel & gear, Mountain Hardwear, Marmot & Black Diamond Climbing

Moosejaw Women's Katie Swartzloff Down Jacket

$199.00

Type of merchandise: moosejaw.com;www.prweb.com/releases/Moosejaw

MooseJaw Clothing: The customer's are active individuals who enjoy outdoor activities. These customers range from high-school to college students.

Men's & Women's: Jackets, Vests, Short Sleeve Tees, Long Sleeve Tees, Hoodies, Racing Shirts, Hats + Scarves, & Pants

Kid's: Short Sleeve Shirts, Long Sleeve Shirts, Sweatshirts, Baby Apparel

Men's & Women's & Kid's Jackets: Casual, Down, Fleece, Insulated, Ski, Snowboarding, Softshell, Water-Resistant, & Waterproof.

Gear: Biners, Discs, Poster, Water Bottles, Camp Chairs, & Hats + Scarves

MooseJaw Yoga

Price Points:Prices range from very affordable to very high. Moosejaw Men's Royal Tee= $999.00

ON SALE: Moosejaw Men's Goodnight Takashi SS Tee Shirt $8.99 - $19.95

Top Jacket Brands: Arc'Teryx, Marmot, Moosejaw, Moutain Hardwear, Outdoor Research,Patagonia, & North Face 
Competitors:Any other outdoor apparel & gear stores: Rivanna Gear & Apparel ETC.
Manufactured: .4000 32200 NORTH AVIS SUITE 100, MADISON HEIGHTS, MI 48071, Moosejaw Mountaineering & Backcountry Travel